In traditional business we all know that a business plan is vital to the success of the company, however we don't talk about them enough in network marketing. In order to be successful we need to step back and decide what our goals are for our business and how we want to achieve those goals. Writing a mission or vision statement, determining your target market, and your budget are vital to your success. Without a concrete focus your business will just spin in circles and you will not see the success you know you are capable of achieving.
So often in network marketing we get caught up in the excitement of the possibility of living the dream lifestyle. This is fatal to many potential millionaires. Why? They don't stop to actually act like they just started a business and need to write a business plan. A business plan? What is that? I know I want to make $ 1000 a month this month and then I want to be making $ 3000 a month. And the sky's the limit after that, what else do I need to know?
I'm just going to go talk to my family and friends and then I'll be on my way to financial freedom. This belief system is why most people who join a network marketing company fail. This is the get rich quick idea that requires no work. Even for those who know they need to work and it will take some time to become financially free they don't actually sit down and make a business plan. Why? Because this is not built into our industry. It is not the expected norm.
Stop. Sit down and put a focused plan into place for your success. Do it now. Don't delay. If you don't know how to write a business plan, the Small Business Administration has a great outline at http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/SERV_WRRITINGBUSPLAN.html This will get you started and you can certainly modify it for a home based business.
Now that you have a business plan you need to make sure you have a marketing plan. Yes, your company may have a plan in place that will get you started. Such as home parties, presentations, DVDs, mailings, etc. That is great but how are you going to find people for these activities? Who do you want to present your business opportunity or products to? What is the ideal person that you want to talk to about your business? This is your target market. Where do you find these people? How do you initially present your business? This is all part of your marketing strategy or marketing plan. Every business should have one in place to keep forward momentum occurring.
The next component is to make sure you have your time allocated toward productive activities or income generating activities. If you need to you can take a planner and actually mark off the time that you will spend each week on specific activities. For example I know that Monday, Tuesday, and Thursday are my primary business days. I have about 4 hours each day that I spend on my business. I list out the main focus of those hours and allocate time to each activity. So email is 30 minutes, checking my auto responders is 15-30 minutes, and the rest is focused on active prospecting and following up with interested folks. I have this schedule posted on my wall and included in my business plan. This kind of time management is crucial to keep from getting caught up in the mundane activities of running a business such as filing or organizing.
Write that business plan and stay focused on your goals. Remember to choose your income generating activities and spend the majority of your business time on these activities. Keep moving forward and know that you too can achieve the success you envision.