This is a pretty simple Realtor marketing weapon but overlooked by most agents. Yes, it can be a bit cheesy but only if you make it cheesy. The most famous example of this technique would probably be the “yellow jacket wearing” agents (company name will remain nameless but you can guess). What Realtor marketing weapon am I getting at? What you wear can be a fantastic form of Realtor marketing! But I don’t suggest wearing a silly yellow jacket and name tag like one “big box” company out there.
You’re walking around and milling out in public all day as an agent, or at least you should be. Don’t sit behind the desk eating donuts when you have nothing going on. Grab a shirt you’ve branded and walk around the mall. Wear it when you’re showing houses, canvassing houses, holding open houses, at the gym, at the grocery store, at a church picnic, going to bed, etc. Ok, maybe not the last place but I wanted make sure you’re still paying attention.
Get creative and put your Realtor marketing message and/or image on a t-shirt or dress shirt. Make it eye catching.
For example, on the back of a t-shirt, have a killer headline with your website underneath. It could be something like, “Save $9,429 When You Buy a Home with Me!” with your website underneath. There are plenty of companies who will take care of all the design and printing for you, which we’ll get to shortly. You just need to get unique and creative with this Realtor marketing weapon and come up with the design and sales copy you want printed.
When you’re wearing your marketing like this, it’s FREE (aside from the cost to print the stuff). It doesn’t cost you anything to walk around. You could have 100 people take the time to read every word of your shirt and it doesn’t cost you a dime. Not too many Realtor marketing ideas can provide that. Some people will read your shirt and start a conversation. Perfect! Start building a relationship with them. This would be the ideal start. Try to collect some info or at least give them your card or worst case, tell them to just go to your website.
The second best result would be some of those 100 people, who read your shirt, to go to your website and check you out. Many folks don’t want to start up a conversation with a stranger so they’ll see what you’re all about on your website. And if you’re smart, you’ll have an opt-in box giving away some type of freebie in exchange for their name and email. I would suggest keeping whatever you put on your clothing simple. Use a headline, your website and possibly an image or all 3. Don’t go writing a novel or printing in size 3 font so nobody can make out even a letter. Keep it simple and attention grabbing.
I’d put the headline at the top with maybe a slick image underneath and your website under the image. The color you use is as important as the words too. Black and white won’t really stand out. But a red shirt with white lettering will definitely pop and catch some eyes! I wouldn’t use a phone number instead of your website as it’s harder to remember than a good website address (unless it’s a number like 800-top-agent). Plus, most people want to check you out first rather than call you up. Although, make sure your phone number is on your site because there are still some people who only want to use the phone.
A couple of top notch vendors I’d recommend would be CustomInk.com and ShowYourLogo.com. You can print a design on just about anything from mugs to clothing to pens and misc. giveaway items. Check out the prices and options and see if it’s something you want to include in your overall marketing plan. Remember, once you’ve paid for the products, the rest of the marketing is free! If you’re out in public a lot, this is a marketing weapon perfectly suited for you!